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Crystal Johnston, Invest Victoria

Invest Victoria is the Victorian State government’s lead agency for promoting the state of Victoria as an appealing and viable investment location for both local and international markets alike.

In this type of business, presentation and appearance are especially important. Spatial Vision was contracted to produce a set of maps that would be visually appealing, easy to use and clearly linked to the Invest Victoria brand. These maps would be utilised in presentations and submissions sent to Invest Victoria’s international clients.

Spatial Vision’s approach entailed the development of a series of static and interactive photoshop documents. The static maps included:

• A map of Victoria as an Asian gateway
• A world map depicting Invest Victoria’s world office network
• A map showing Victoria’s time in comparison to other areas of the world
• A map showing the biotechnology industry in Melbourne and surrounding areas   

The interactive map documents utilised the in-built layer-separation functionality inherent in photoshop files. This essentially enabled each theme to be placed on its own layer thereby allowing Invest Victoria staff to create their theme-based maps through the simple act of switching the layers on (visible) and off (invisible).

Invest Victoria now has a complete and consistent-looking mapping inventory, and have been using the maps in submissions. Crystal Johnston of Invest Victoria says “It was a pleasure working with Spatial Vision they were flexible and thorough in their approach and produced a very useful set of maps that we can internally tailor to our specific requirements.”

Demonstrated Capabilities

• Utilising complex spatial datasets for very small scale mapping
• Designing aesthetically pleasing small-scaled maps depicting large amounts of information
• Dealing with software compatibility issues (ESRI and Freehand)
• Maintaining Invest Victoria’s corporate colour scheme across print and screen media

Resources

Jeremy Alcorn was the project leader.

Phill King supplied the underlying base data.

Jess Ngo undertook the cartographic production.

Technologies Applied

• ESRI’s ArcGIS
• Macromedia Freehand
• Adobe Photoshop